Chloe

Chloe is a luxury French fashion house that specializes in womenswear that celebrates natural femininity, modernity and grace. The creator of the brand- Gaby Aghion believed in giving women the freedom to dare to be themselves.

This project is a conceptual proposal for a retail space for the brand at Bloor Street West in Toronto, Canada. The interior is inspired by the modern woman, with a layout that enhances interaction between both staff and clients, and a collaborative fitting room experience that encourages Chloe’s values of sisterhood and free-spiritedness. A series of LCD screens located on the ceiling of the interior function as both an advertising tool and an experiential installation that guides the viewer to the seating area, checkout counter, and fitting areas. Clean lines and minimalistic architectural elements contribute to the modern atmosphere of the project and allow clients to focus on product.